Improving sales strategy through outbound B2B telemarketing software
In the telemarketing field, there are a number of solutions available that can help to produce desirable results for any business. Although telemarketing is considered to be an old tactic for businesses to improve sales it is still mighty effective if done with the right strategy. Telemarketing software alone cannot guarantee to grow your business, it requires a proper strategy.
Organizations that want to grow and to be successful need to align their marketing and sales through effective marketing strategy and utilize automated solutions so both their marketing and sales staff can make the best use of their time. Only then they are better positioned for growth than their competitors.
A telemarketing expert Louise Robinson, Sales Director of CG Consulting recently said in an interview that even still the most successful marketing tool is cold calling. "For every 10 calls you make, you can expect to approximately on positive response", she said. It may not seem like much and it may not work all the time, but it may work enough in some situations that it keeps a business running.
She says that if you have 50 prospects on your list, then maybe half of the 25 may have time to hear your message. Out of those, 12 will result in a conversation with your agent, and of those 12, maybe seven will result in a proposal being submitted, and two or three will lead to an actual sale.
But this is not going to happen alone with telemarketing software. You have to make some very good marketing strategies to be successful. There are some guidelines that can help you to better your chances in telemarketing.
Before making outbound calls, make sure that the person you are dialing is not occupied in their busy cycles. Make sure not to call anyone before 9 am. Similarly, most people are busy at lunch after 1 pm. Also, don't call too frequently that your prospects get annoyed even before listening to your message.
Use some automated telemarketing for dialing. These solutions can help you to keep track of leads and prospects, get information from other systems, and keep you updated and managed about your campaign.
Using an automated predictive dialer can help sales staff to connect with many prospects that increases the chances of a sale.